Our Story

OUR STORY

We are a young Berlin-based clothing brand, founded in April, 2022 in Berlin with a focus on sustainable, high-quality pieces that are also produced fairly and carefully. Our garments are characterised above all by their eye-catching designed elements - since we ourselves have a Turkish background, our designs often reflect small details from our Turkish-Berlin culture. The name Aynen is a Turkish expression that people say when they agree with someone.

Our aim is to create a slow fashion brand with high quality and fairly produced, timeless pieces. Our production promotes mixed cultivation as opposed to monoculture, so that the soil is healthier and more fertile and moisture is retained. The waste from the cotton harvest is recycled for the animal feed industry.

OUR PURPOSE

Paving the way for a better fashion industry!
Clothing usually has a specific purpose: it should be particularly stylish, functional or sustainable. With Aynen we launch fashion that is inclusive and conscious, supports sustainable projects and stands for stylish & urban streetwear style at the same time.

OUR VISION

Creating art with urban streetwear!
Wearing our clothes doesn't just feel good on your skin: By purchasing our pieces you support the careful & sustainable production of fashion. At the same time we make art on each of the unique designs, which takes it beyond standard fast fashion.

OUR MISSION

Careful in production, thoughtful in design!
With our production methods and selection of sustainable as well as high-quality materials, we stand for respect for the planet and its resources. Furthermore, with our production conditions and designs we are representing the acceptance of people of different origin, sexuality and ethnicity.